Workplace Inclusion,
By Design
Inclusion doesn't happen by accident -
it's built with intention
We partner with organisations to make diversity, equity, and inclusion goals a reality, using science-backed motivational strategies that drive genuine, lasting change.
From empathic, tailored training to measuring real impact and building employee buy-in, we give your organisation everything it needs to create a workplace where everyone belongs.
About Us
We are a team of behavioral scientists with deep expertise in motivation psychology and a shared belief that people, when given the right support, have a natural tendency to grow and embrace inclusion.
For over 18 years, we've dedicated our work to understanding what truly motivates people to act from their values. With more than 100 peer-reviewed publications behind us, our research shows that inclusion isn't just an ideal, it's an achievable outcome when organisations create the right conditions.
At the heart of our approach is a simple but powerful insight: you can't assume everyone already cares about DEI. The first step is building genuine buy-in, helping people connect with the principles of diversity, equity, and inclusion in a way that feels meaningful, not mandated. From there, real and lasting change becomes possible.
We work alongside organisations and their DEI teams to make that happen, whether through training, new initiatives, or the everyday work of building a more inclusive culture. Because when organisations show up for their employees,
employees show up for each other.
Services
Inclusion Training
We design science-backed training that actually works for your people.
Our materials are fully tailored to your organisation's needs - and we don't stop at delivery. We measure effectiveness so you can see the real impact of every session
Consultation
We work directly with leadership and DEI staff to sharpen the motivational edge of your DEI strategies.
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From how policies are worded to how initiatives are rolled out, we help you communicate in ways that build genuine buy-in, not just compliance.
Strategisation
One size never fits all in DEI. We partner with you before, during, and after implementation to develop strategies tailored to your organization's unique culture, challenges, and goals.
Lasting inclusion requires a plan
built around your people.
Current and Previous Projects
Our work is grounded in Self-Determination Theory (SDT), one of the most robust frameworks in motivational psychology for understanding what drives sustained, meaningful behavior change. Rather than stopping at theory, we use SDT as a practical blueprint to design real-world interventions that create lasting impact.
Our research and applied projects are organised around two core challenges:
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Building Resilience and Well-Being in Historically Excluded Groups
Using SDT's insights into psychological needs we design interventions that help individuals from historically excluded groups feel genuinely supported, valued, and empowered within their organisations. Our work goes beyond awareness, targeting the structural and interpersonal conditions that either undermine or strengthen well-being at work.
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Motivating Employees to Genuinely Care About DEI
Getting people to comply with DEI policies is not the same as getting them to care. Drawing on SDT's distinction between external pressure and internalised motivation, we develop workplace interventions that help employees move from checkbox participation to authentic engagement: fostering inclusion that sticks because it comes from within.
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Browse our projects to see how this science has been put into practice